Best Practices for Optimising Campaigns with Dripify

Start by asking: What do I actually want the campaign to achieve? Are you after more replies, more meetings booked, or more deals closed?

Once the goal is defined, pick the key metrics that correspond – e.g., connection-acceptance rate, reply rate 💡

Make sure you track those metrics consistently so you can detect trends and spot when something needs adjustment.

A campaign’s relevance is driven by how well your target audience matches the message. Create an ideal customer profile (ICP) to guide targeting. Check out the article in our blog to learn more about how to create an ICP 👐

Use segmentation – by industry, job role, company size – to ensure the messaging aligns with each group’s distinct needs.

Better filtering = more personalised outreach = higher engagement.

Create a sequence that includes connection or outreach, followed by value-led messages, and make sure to show your importance to your leads.

Don't be afraid to use warm-up actions like view profile, like a post, or endorse skills. Here is more information on what actions can be added to the sequence.

Combine your warm-up steps; you don't need to stick the only one. Try putting, for example, 'view profile' at the beginning, 'like a post' after invite is accepted, and 'endorse skills' further in the sequence. This will provide a great diversity, and you'll be able to avoid any bottlenecks in your sequence.

Include delays between steps to mimic natural human outreach rather than aggressive automation.

Make sure each step adds value – whether by insight, resource, or relevant prompt – not just “Are you interested?” ✨

Personalisation is not just inserting a first name. Send invites with personalized notes, make sure to provide details that will create a human connection, not just aggressive marketing. Feel free to use the user variables that Dripify offers.

Tailor your language to speak more like a human than a robot. Authenticity helps build trust. But no worries, Dripify got you. Find the best practices here.

Check out some additional outreach tips curated by our team.

Avoid sending too many messages too quickly. A well-timed sequence prevents fatigue and increases effectiveness.

Keep delays consistent but also realistic – give prospects time to respond before moving to the next step.

Be mindful of overall outreach volume per campaign to avoid triggering platform limits or spam flags. Dripify can help you safeguard your account with our advanced safety features.