Creating a high-quality, efficient LinkedIn search URL is key to running successful campaigns in Dripify. A well-built search helps you target the right audience, improve acceptance and reply rates, and keep your campaigns clean and effective. Here’s how to do it right.
1. Know your ICP
Before launching any campaign, clearly define who your ideal customer is – this is the foundation of effective targeting. Think about who is most likely to benefit from your product or offer. Check out the article in our blog to learn more about how to create an ICP.
2. Make sure to use LinkedIn's filters
Here are the most effective filters to include:
Location – focus on the countries or cities most relevant to your business.
Industry – target specific fields instead of broad categories.
Job title/seniority level – be specific (e.g., Marketing Manager, Head of Sales, Founder).
Keywords – include role-related terms or niche phrases that describe your ideal customer.
Connections – decide whether to target 2nd or 3rd-degree connections for better acceptance rates.
💡 Tip: Keep your search focused – too many filters or too broad a scope can lead to irrelevant results.
3. Think about investing in a paid LinkedIn subscription
While you can build and run effective campaigns with a free LinkedIn account, upgrading to a paid plan – especially Sales Navigator – can significantly boost your targeting and overall results. Sales Navigator offers more advanced filters, a larger search capacity, saved searches, and an unlimited number of searches per month. Learn more about LinkedIn contracts and their differences here.
By following these practices, you’ll ensure your LinkedIn search URLs bring in the most relevant, high-quality leads – helping your Dripify campaigns perform at their best.
Feel free to contact our support team at [email protected] – we’ll be happy to assist you with any questions.