When using LinkedIn automation, actions may fail due to specific reasons or configurations. Let's break down the common reasons why an action might not execute as expected.
There are two ways to check why leads have failed:
1. If this a recent lead and you can easily find them in the 'Recent activity' window, you can point at 'i' and it will reflect a reason for a fail:
2. Also, you can track that from the campaign itself. To do so, please go to the sequence and click on the 'Failed' next to an action where the lead has failed:
Click on your selected lead and you'll be forwarded to the lead's profile in Dripify. Here, you can point at 'i' as well to see the reason:
Additionally, you can find all your failed leads in the leads tab, sorted by the reason why they failed.
Here is the list of possible reasons for the failures and what can be the cause:
1. Profile Variable Missing
If an action requires information from the lead's profile, such as their job title or company, but this data isn’t available or filled out, the action may fail because the necessary profile variable couldn’t be retrieved.
To resolve this, please use the 'alternative message' option or remove the variable.
2. Duplicate Message
This occurs when the same or a very similar message (with over 90% similarity) was previously sent to a user. Dripify will prevent such duplicate messages from being delivered to avoid spam-like behavior.
As the solution, please try to modify your message more or send it to leads who haven't been contacted yet. Alternatively, you can use the free text compare tool to check your message.
3. Not a 1st-Level Connection
Actions like sending a message or endorsing a profile can be performed with 1st-level connections only. If you’re attempting these actions with a user who isn’t a direct connection, the system will prevent it due to LinkedIn limitations.
As the solution, please make sure to put the 'message' or 'endorse skills' action after the invite has been accepted. Alternatively, filter out the leads who aren't in your connection list.
4. Note Exceeds 300 Characters
LinkedIn has reduced the character limit for invite notes on free accounts from 300 to 200 characters. If your note exceeds this new limit, it cannot be sent and needs to be shortened to fit within 200 characters.
To resolve the issue, please rewrite the invite note for it to be under 200 characters.
5. Lead Not Found
This failure means the lead couldn’t be located on LinkedIn, possibly due to a profile deletion or temporary LinkedIn restrictions. You may want to verify the lead’s profile URL or details.
6. Invite Already Sent
An invite cannot be re-sent to a user if it’s already pending or if less than 21 days have passed since you last withdrew an invite to them. LinkedIn enforces this rule to prevent repeated invitation attempts.
If you want to send an invite to a person who already received one from you, please make sure to withdraw the previous invite and wait for 21 days.
7. No Skills to Endorse
If a lead is your 1st-degree connection and has no skills to endorse, or all of their skills have already been endorsed, the action will still be processed successfully.
The Endorse Skills action may fail in the following cases:
The lead is a 2nd- or 3rd-degree connection, as skills can only be endorsed for 1st-degree connections.
The lead is a 1st-degree connection, but has disabled the endorsements option in their LinkedIn account settings.
8. No Posts to Like
If a lead has no posts available to like, or all of their posts have already been liked, the Like a Post action will still be processed successfully. The lead will not be classified as Failed. While this may not perfectly reflect the action’s outcome, this approach prevents the lead from failing unnecessarily and allows them to continue through the sequence.
9. Generic Error
This error occurs if there’s an issue with the LinkedIn search URL you provided, perhaps due to a typo or an unsupported format. Verify the URL manually; if it’s invalid, delete the lead list and create a new one with a corrected search URL.
10. Not a Followable Profile
This error arises when attempting to follow a profile that either has restricted follow permissions or has already been followed.
11. Profile Already in Your Network
Actions like “send invite” are limited to profiles that are not already 1st-level connections. If a user is already in your network, LinkedIn will prevent this action to avoid redundancies.
To avoid this error, you can avoid adding the 'send invite' action or putting the 'if connected' condition at the beginning.
12. Failed to send a message
Since messages can be sent only to your 1st level connections, and Dripify makes sure not to send the same message to the same lead twice, you may get some failed leads due to those factors.
13. External CRM Permission Not Granted
Error message: "InMail cannot be sent to this lead because the external CRM has not granted the required permission."
This error occurs when a lead's Sales Navigator account is connected to an external CRM that restricts certain actions, including sending InMails. To resolve this, please check the permissions configured in the connected CRM or contact your CRM administrator to review the restrictions.
14. Lead's Profile Is Locked in Sales Navigator
LinkedIn may lock certain profiles outside your network, typically those beyond your 3rd-degree connections. To send a Sales Navigator InMail to these leads, you must first unlock their profiles.
LinkedIn allows up to 25 profile unlocks per month, which is separate from your monthly InMail credit allowance. To resolve this, open the lead's profile in Sales Navigator and unlock it before attempting to send an InMail.
💡If you want to re-add your failed leads, please check out this article on how to do it.
For further assistance, feel free to reach out to our support team.