If a lead has Follow instead of Connect as their primary profile action, you'll automatically start following them the moment you send an invite — even if they never accept it. The Unfollow action removes these follows automatically, so you don't have to unfollow each profile manually.
How to Add the Unfollow Action
Open your campaign's sequence builder.
Click + Add and select Unfollow from the list of actions
The action has no additional settings and doesn't open a details pop-up — just place it where you need it in the sequence.
Use Cases
Unfollow a lead who isn't accepting your invite
If a lead's profile made you follow them (Follow as primary action) and they're not accepting your connection request, unfollow them and withdraw the invite:
Follow → Send invite → Not accepted → Withdraw invite → Unfollow
Unfollow right after a lead accepts your invite
Keep your feed clean as soon as you connect with someone new:
Send invite → Lead accepts → Unfollow
When You Can't Add This Action
Unfollow can only be added if, at that point in the sequence, the lead is followed or their follow status is unknown. You can't add Unfollow again after:
Unfollow
Unfollow → Follow → Unfollow
Unfollow → Send invite (accepted) → Unfollow
It can be added after any other sequence, including Follow, Send invite (not accepted), and Unfollow → Follow.
If Unfollow Fails
If Dripify can't unfollow a lead, the step is simply skipped and the lead continues through the rest of the sequence — no error, no interruption.