How to Set Up Signal-Based Prospecting in Dripify

Learn how to use LinkedIn Signals to discover warm leads based on their LinkedIn activity and reach out to people who have already shown interest.

How Signals Help You Find the Right Leads

One of the biggest challenges in cold outreach is reaching people who may not be interested in what you have to offer. At the same time, potential customers may already be showing interest through their LinkedIn activity, but these valuable opportunities can easily go unnoticed.

Signals in Dripify are designed to help you identify these opportunities by tracking specific actions, such as people viewing your LinkedIn profile or engaging with your competitors' content.

Instead of reaching out to prospects without knowing whether they're interested, Signals allow you to focus on people who have already demonstrated potential interest.

Once you set up a signal, Dripify automatically monitors the selected activity, identifies warm leads, and checks whether they match your Ideal Customer Profile (ICP). Qualified leads can then be automatically added to your chosen campaign, helping you reach the right people at the right moment.

💡 Note: The Signals feature is available on Pro and Advanced plans.

What types of Signals are available?

Currently, we offer two types of Signals: Viewed your profile and Engaged with competitor.

Viewed your profile

The Viewed your profile signal helps you identify people who have visited your LinkedIn profile. These visitors may already be interested in your professional background, products, or services, making them potentially relevant prospects for your outreach.

How it works:

When you activate the signal, Dripify retrieves up to 100 people who recently viewed your LinkedIn profile.
Every 12 hours, Dripify looks for new visitors to your profile.
Each identified lead is checked against your selected ICP persona. Those who match your criteria are automatically added to your chosen campaign.

💡Note: While in beta, the Viewed your profile signal is available only to users with an active LinkedIn Sales Navigator subscription. Support for LinkedIn Premium subscriptions is coming soon.

Engaged with competitor

The Engaged with competitor signal helps you discover potential leads who interact with your competitors' LinkedIn content.

People who engage with competitors' posts may already be interested in topics, products, or services similar to yours. By tracking these interactions, you can identify relevant leads and reach out while their interest may still be fresh.

How it works:

Add the LinkedIn company page URLs of the competitors you want to monitor. You can track up to 5 companies within one signal.
Choose whether to track people who liked or commented on their posts.
Dripify monitors the three most recent existing posts and up to seven new posts per company. Unlimited post tracking is coming soon!
Every 12 hours, Dripify checks for new engagement and identifies potential leads.
Detected leads are checked against your selected ICP persona before being added to your campaign.

Only likes or comments made after the signal is activated are collected. Each signal can track either likes or comments, and the selected activity type cannot be changed after launch.

💡Note. Engaged with competitor signal is available with any LinkedIn subscription type.

Coming soon

We're continuously expanding Signals to help you discover potential leads through more types of activity and buying intent indicators.

Here are some of the signal types we're currently working on:

Engaged with your content — identify people who like or comment on your LinkedIn posts.
Engaged with industry leader — discover people who engage with posts published by selected industry leaders.
Followed your company page — identify people who follow your LinkedIn company page.
Viewed your company page — discover people who visit your LinkedIn company page.
Engaged with your company page — identify people who interact with your LinkedIn company page.

These are just some of the upcoming additions, with more signal types planned for future releases.

How to create your first Signal

To get started, open the Signals tab in your Dripify account and click Create your first signal. If you've already created signals, click New signal to add another one.

Dripify will guide you through five steps:

Signal type: Select the type of LinkedIn activity you want to track.
Settings: Name your signal and configure the settings specific to the selected signal type.
ICP persona: Select an existing ICP persona or create a new one to define which leads are relevant to your business.
Exclusion rules: Choose which leads should be excluded from your campaign. You can proceed without adding any additional exclusion rules.
Where leads go: Choose an existing campaign or create a new one to receive leads from your signal.

Once your signal is created and active, Dripify will automatically monitor the selected activity and process detected leads according to your settings.

Why is an ICP persona required?

Not everyone who views your LinkedIn profile or engages with a competitor's content will necessarily be a suitable prospect for your business.

That's where your Ideal Customer Profile (ICP) persona comes in.

An ICP persona defines the characteristics of the leads you want to target, such as their job titles, locations, industries, or company attributes.

When a signal detects potential leads, Dripify checks them against your selected ICP persona to determine whether they match your targeting criteria. This helps filter out less relevant prospects so that the leads added to your campaigns better align with your ideal audience.

Selecting an ICP persona is mandatory for every signal. You can choose an existing persona or create a new one during signal setup. The same ICP persona can also be used across multiple signals.

💡 Note: While Signals is in beta, Dripify can check up to 100 detected leads per day against your ICP criteria across all your Signals. The limit resets daily, allowing Dripify to check newly detected leads against your ICP criteria. Any leads that weren't checked due to the previous day's limit do not carry over to the next day.

This limitation is temporary and applies during the Signals beta period.

To learn more about creating and managing ICP personas, check out this article.

How to monitor and manage your Signals

Once you've created a signal, you'll find it in the Signals tab. Click on a particular signal to open its details page, where you can review the leads it has found, monitor its activity, and manage its settings.

See the signal type and when Dripify last checked for new activity.
Check the number of leads detected and leads added to your campaign.
See which campaign is linked to the signal.
Review the leads found by the signal.
Enable, disable, or delete the signal.
Adjust the signal's settings.

For a more detailed breakdown of how leads are processed, you can also click View report. The report shows the number of detected leads, those skipped by exclusion rules, those that didn't match your ICP persona, and those added to your campaign.

💡 Note: We're continuing to improve Signals reporting to provide more detailed insights into how your leads are processed.

Questions? Feel free to reach out to our support team via chat or [email protected] 🙌.