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What is ICP Persona and How Does It Work?

Written by Anna from Dripify

Learn how to create and manage Ideal Customer Profile (ICP) personas in Dripify to identify leads who match your targeting criteria.

What is an ICP persona?

An Ideal Customer Profile (ICP) persona is a set of criteria that describes the type of leads you want to target, including their job titles, locations, industries, and company attributes.

Not every lead you discover will be a good fit for your business. ICP personas help you narrow down your audience by checking potential leads against your selected criteria before they are added to your outreach.

You can create multiple ICP personas for different target audiences and reuse the same persona across multiple Signals without configuring your targeting criteria from scratch each time.

💡 Note: ICP personas currently work with Signals only. Support for other lead sources is coming in future releases. The feature is available on Pro and Advanced plans.

How does ICP matching work?

When Dripify identifies a potential lead, it checks the available information about that person and their company against the criteria you've defined in your ICP persona.

These criteria are divided into two categories:

The person

  • Job title — the roles you want to target.

  • Person location — the countries where your potential leads are located.

The company

  • Company industry — the industries you want to target.

  • Company size — the company headcount ranges you want to include.

  • Company location — the countries where the companies are located.

A lead must meet all the criteria you've specified to match your ICP persona, but only Job title is required. All other criteria are optional.

AI-powered job title matching

Job titles can vary significantly between companies, even when people perform similar functions. To help you identify relevant prospects, Dripify uses AI to suggest additional job titles based on the roles you've entered.

For each job title, Dripify provides two groups of suggestions:

  • Similar titles — alternative names for the same role at the same seniority level.

  • Related roles — closely related roles or positions up to one seniority level higher.

Suggestions are included by default, but you can remove any that aren't relevant. This gives you control over how closely the matching results align with your original job titles while helping you discover relevant prospects whose positions may be described differently.

How to create an ICP persona

You can create and manage your personas directly from the ICP center, or create one while setting up a new Signal.

To create a persona from the ICP center:

  1. Open ICP center from the left navigation menu in your Dripify account.

  2. Click Create new persona.

  3. In the form that appears, define your ideal audience using the available targeting criteria.

  4. Click Create persona to save it.

Step 1. Specify the job titles you want to target

  • In the Job title field, enter the positions you'd like to reach.

  • You can add up to 5 job titles. Type a title and press Enter to add it.

  • Review the suggestions for each title and remove irrelevant ones.

💡 Note: The limit of 5 applies only to the job titles you enter manually. AI-generated similar and related titles don't count toward this limit.

Step 2. Set the person's location

Use Person location to specify the countries where your ideal leads should be located. Select one or more countries, or leave the field set to Any location if you don't want to restrict your targeting geographically.

Step 3. Define company characteristics

In The company section, you can further narrow down your audience using the following criteria:

  • Company industry: Select the industries relevant to your business.

  • Company size: Choose the company headcount ranges you want to target.

  • Company location: Specify the countries where the companies should be located.

You can select multiple values for these criteria or leave them set to Any if you don't have specific preferences.

Step 4. Save your persona

Once you've configured your targeting criteria, click Create persona.

Your new persona will appear in the ICP Center, where you can access and manage it later.

You can reuse the same persona across different Signals without creating it again.

Creating an ICP persona during Signal setup

You can also create a persona while setting up a new Signal.

At the ICP persona step, click Create new persona to configure one without leaving the setup flow.

Once the Signal starts detecting potential leads, Dripify uses the selected persona to determine which of them match your targeting criteria.

The same ICP persona can be linked to multiple Signals, so you can apply consistent targeting criteria across different prospecting activities.

💡Note: During the beta release, ICP matching is limited to 100 lead checks per day across all Signals.

For more information about configuring Signals, check out this article.

How to edit an existing ICP persona

You can update your targeting criteria whenever your ideal audience changes.

To edit a persona:

  1. Open the ICP Center.

  2. Find the persona you want to update and click its edit control.

  3. Adjust the job titles, locations, or company criteria as needed.

  4. Click Save changes.

💡Note: If your persona is already being used in active campaigns, changes will apply only to new leads. Leads that have already been checked will retain their existing matching results.

Questions? Feel free to reach out to our support team via chat or [email protected] 🙌.

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