MCP (Model Context Protocol) is a technology that allows AI assistants to connect with external tools and services, such as Dripify, to access information and perform actions on your behalf.
With Dripify's MCP Server, you can interact with your Dripify account using natural language. Simply tell your connected AI assistant what you'd like to do - there's no need to write code, use API endpoints, or learn specific commands.
Beyond retrieving information about your campaigns and leads, you can also perform lead management tasks, including uploading leads, organizing them with tags, and updating custom fields.
In this article, we'll walk you through the functionality currently available through the MCP Server and give you a preview of what's coming next.
What can you do with the MCP Server?
Once you've connected Dripify to your AI assistant, you can use the MCP Server to access the following functionality.
1. Access campaign information and statistics
Retrieve information about your Dripify campaigns without opening them individually.
You can:
Get a list of all your campaigns in Dripify.
View lead lists associated with a particular campaign.
Retrieve campaign statistics, including the overall performance data displayed in the campaign header.
This allows you to review campaign information and performance through your AI assistant.
Example prompt: "List my active campaigns"
2. Find leads and review their activity
Access information about your existing leads and locate specific prospects.
You can:
Retrieve all leads or narrow down the results to leads in a specific campaign, lead list, or status.
Find a lead by email address or LinkedIn profile URL among your existing leads.
Retrieve information about a particular lead using their lead ID.
View a lead's activity log to review their recorded activity.
You can also retrieve leads associated with a specific tag.
Example prompt: "Find the lead with this email: [email address], and show me what campaign they are in"
3. Upload leads to your campaigns
Add leads to your Dripify campaigns through your connected AI assistant.
You can:
Upload leads to an existing lead list within a campaign.
Upload leads to a campaign in a new, separate lead list.
Both options support adding leads using their LinkedIn profile URLs.
Example prompt: “Add leads in this CSV to my Lead generation campaign as a new list.”
4. Manage lead tags
Organize and categorize your leads using tags.
You can:
Retrieve a list of existing tags in your Dripify account.
Create new tags.
Apply tags to leads.
Remove tags from leads.
This makes it possible to manage lead categorization without manually updating each lead in Dripify.
Example prompt: "Remove the High Priority tag from all leads in my 'Email outreach campaign' that have this tag."
5. Manage custom lead fields
Access and update the custom fields used to store additional information about your leads.
You can:
Retrieve a list of custom lead fields available in your account.
Set or update a custom field value for a particular lead.
Remove a custom field value from a lead.
Upload leads with custom field values.
This allows you to manage additional lead information through your AI assistant.
Example prompt: "Find the lead with the email address [email protected] and update their 'Company Size' custom field to '51–200 employees'."
6. Access team information and statistics
If you're working with a team in Dripify, you can also retrieve team-related information.
You can:
Get a list of teams you belong to, including team information and overall statistics.
Retrieve team members and their statistics for teams where you have the Owner or Manager role.
This allows you to review team information and performance without navigating to the corresponding team pages.
Example prompt: "Show me the members of my 'Sales Team' in Dripify and their statistics."
Coming soon
We're continuing to expand the MCP Server's capabilities to support more actions directly through your AI assistant.
Inbox and lead management
Upcoming functionality will allow you to:
Retrieve conversations with leads to access their messaging history.
Send LinkedIn messages to leads through Dripify's Inbox.
Blacklist leads to exclude them from outreach.
Whitelist leads by removing them from the blacklist.
Resume paused leads.
More detailed campaign statistics
We're also working on support for daily campaign statistics, allowing you to retrieve the number of actions performed within a campaign on individual days.
We'll continue expanding the available functionality to make it easier to manage your Dripify activities through connected AI assistants.
How to get started
To use these capabilities, you'll first need to connect Dripify to an AI assistant that supports MCP.
If you haven't connected your account yet, follow our step-by-step guide.
Questions? Feel free to reach out to our support team via chat or [email protected] 🙌.