October has been a busy month at Dripify, and we’ve got plenty of exciting updates to share!
From new integrations and AI-powered tools to more flexible outreach workflows, here’s what’s new in Dripify this month 👇
1. Connect Dripify directly to HubSpot
Native HubSpot integration is live! You can now connect your HubSpot account directly to Dripify and automatically sync lead information and LinkedIn conversations with your CRM!
With the new integration, you can:
Sync lead data from Dripify to matching existing HubSpot Contacts.
Add LinkedIn conversations from your Dripify Inbox to the Contact's Activity timeline in HubSpot.
Sync leads to a selected HubSpot static segment.
Create new HubSpot Contacts automatically using a Service Key.
Dripify automatically identifies matching Contacts using LinkedIn profile URLs, email addresses, or the lead's first and last name. By adding a HubSpot Service Key under Settings → Integrations, you can enable Dripify to create new Contacts in HubSpot when no existing match is found.
And there's more! Dripify is now officially available in the HubSpot Marketplace!
💡 Check out our HubSpot Integration article to learn how to connect your account, configure field mapping, and set up synchronization.
2. Build follow-up sequences with Sales Navigator InMails
Sales Navigator InMails got a major upgrade!
Previously, sending an InMail was the final step in a sequence. Now, you can continue your outreach based on whether a lead responds to your InMail.
For example, you can send a follow-up InMail if a lead doesn't reply or create a different path for those who do.
We've also introduced two additional improvements:
Automatic pausing after replies: When a lead responds to a Sales Navigator InMail, Dripify automatically pauses that lead across all campaigns to prevent unwanted follow-ups.
Step-level analytics: You can now track Sent and Replied metrics for each InMail step to better understand how your outreach performs.
These updates give you more flexibility to build multi-step InMail sequences, manage replies, and evaluate the effectiveness of individual actions.
💡 Learn more about using InMails in our Sales Navigator InMail article.
3. Improve your outreach messages with AI
Writing the perfect outreach message can take time, but our new Improve with AI feature makes it easier!
You can now improve your existing messages directly in the sequence builder with just one click, without writing prompts or switching to external AI tools.
With Improve with AI, you can:
Polish — improve the overall wording of your message.
Shorten — make your text more concise.
Elaborate — expand your message with additional details.
Change style — adjust the tone to Professional, Friendly, Convincing, Curious, or Helpful.
Fix grammar — correct grammar and language issues.
Simply write your draft, click Improve with AI, and select the improvement you'd like to apply. Dripify will generate an updated version that you can compare with your original text, use, or regenerate if needed.
The feature works with LinkedIn messages, personalized connection request notes, Sales Navigator InMails, and emails. You can also combine different improvements to refine your message further.
Improve with AI is completely free, with up to 150 AI improvements available per month!
💡 Check out our Improve with AI article to learn how to use the feature.
4. Connect Dripify to AI Assistants with MCP
We've also introduced the Dripify MCP Server, making it possible to connect Dripify with supported AI assistants and interact with your data using natural language.
Instead of navigating through different sections of Dripify or writing API requests, you can simply tell your AI assistant what you need, and it can perform the requested actions using your Dripify data.
With the Dripify MCP Server, you can:
Access leads and campaign data: Retrieve leads from specific campaigns or lead lists, filter them by status, view individual lead details and activity logs, and check campaign statistics.
Manage leads: Add leads to existing lead lists, create and apply tags, remove tags, and update Custom Lead Fields.
Upload leads: Add new leads to Dripify campaigns, including their custom field values.
Access team information: Retrieve information about your teams and teammates, including their statistics.
The MCP Server supports compatible AI clients, including Claude Desktop, Cursor, VS Code, Codex CLI, Gemini CLI, and Windsurf. To get started, you'll need your Dripify API key and an AI client that supports remote MCP servers with custom headers.
And there's more to come! We're also working on expanding MCP capabilities to support Inbox management, including retrieving conversations, sending LinkedIn messages, and managing lead statuses, as well as expanding compatible AI agents.
💡 Follow our MCP Server setup guide to learn how to connect Dripify to your AI assistant.
5. Email outreach now works independently from LinkedIn
No more unnecessary interruptions to your email outreach when LinkedIn becomes unavailable!
Previously, if your LinkedIn account was disconnected or temporarily paused during a cooldown, your entire campaign stopped, including email actions.
Now, email outreach can continue even when LinkedIn is disconnected or in cooldown.
This applies to Find Email and Send Email actions, as well as If Email Available condition, which can continue working with the lead data already available in Dripify.
This means you can keep reaching prospects through email without having your entire outreach workflow interrupted by LinkedIn connection issues.
6. Check your email domain configuration in Dripify
Proper email authentication is essential for successful outreach, and we've made it easier to identify potential configuration issues.
With the new Domain Setup feature, you can check your email domain's SPF, DKIM, and DMARC records directly in Dripify.
You can now:
Check whether your email authentication records are configured correctly.
Identify missing or incorrectly configured DNS records.
Get instructions on how to fix issues through your domain provider or copy a ready-to-send message for your IT team.
Recheck your domain configuration after making changes.
To access the feature, go to Account Settings → Email Account → Domain Setup.
This helps you identify potential authentication issues that could affect email deliverability and take steps to improve your chances of reaching prospects' inboxes.
💡 Learn more about checking your DNS records and fixing email authentication issues in our Domain Setup guide.
7. Automate more workflows with the expanded Open API
Our Open API keeps getting more powerful! Following its initial release in September, we've expanded the available functionality to give you more control over your leads, conversations, and outreach activities through external tools.
With the latest update, you can now:
Upload leads to campaigns with Custom Lead Fields.
Retrieve messages from your Dripify Inbox.
Send messages to leads.
Access a lead's complete activity timeline.
Add or remove lead tags.
Blacklist or whitelist leads.
Resume paused leads in sequences.
These additions make it easier to build advanced CRM integrations, automate lead management, and work with conversation data without having to perform every action manually in Dripify.
💡 To get started, generate your API key under Settings → Integrations and explore the Dripify API documentation for available endpoints and technical details.
8. Connect LinkedIn using the Dripify Chrome Extension
You now have one more option to connect your LinkedIn account to Dripify!
Our Chrome Extension is officially available in the Chrome Web Store, giving you an alternative to the traditional credentials-based connection.
When connecting your LinkedIn account during onboarding, you can choose between two methods:
Credentials login: Connect by entering your LinkedIn email and password directly in Dripify.
Chrome Extension: Install the extension, sign in to LinkedIn through your browser, and confirm the connection without sharing your LinkedIn credentials with Dripify.
💡 Check out our step-by-step guide: How to Connect Your LinkedIn Account Using the Dripify Chrome Extension for more details.
9. Updates to Dripify subscription plans
We're making some changes to our subscription plans to better reflect the value Dripify provides and ensure our plans align with the features and capabilities available to our users.
As part of these changes, the Basic plan is no longer available for new subscriptions. New users can now choose between Pro and Advanced plans.
If you're an existing Basic subscriber, you can continue using your current plan as long as your subscription remains active. However, please note that if you cancel your Basic subscription or upgrade to Pro or Advanced, you won't be able to switch back to Basic later.
Explore the new features, check out our Help Center guides for more details, and feel free to reach out to our Support team if you need any assistance. There's more to come! 🎉