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How to Track Step Analytics in Your Sequence

With granular insights into every step, you can quickly identify strong-performing actions, spot weaker steps, and optimize your sequence based on real data – leading to higher engagement and better conversion rates.

Written by Anna from Dripify
Updated this week

Detailed analytics help you understand exactly what’s working in your campaign and where improvements can be made. With new step analytics, Dripify now shows performance metrics for each action in your sequence – so you can pinpoint the most effective steps and optimize your outreach with confidence.


What You’ll See

Dripify now displays individual metrics for Connection Requests, Messages, and InMails right on the sequence timeline. This means you can view performance at the action level, instead of only seeing overall campaign stats like acceptance and reply rates.

For Connection Request actions, you’ll see the number of invites sent, the reply rate, and the acceptance rate for that specific step. For Messages and InMails, you’ll see how many were sent and the reply rate — giving you precise insight into how each outreach touchpoint performs.


When Analytics Appear

Step analytics are shown only after your campaign is launched; draft campaigns will not display these metrics yet.

💡 This feature is currently in Beta and available for Advanced plan users. It applies only to campaigns created after the initial feature release and may change, be updated, or be moved to a different plan upon full release

Being able to see metrics per action gives you a clearer picture of your sequence’s success. You can spot which steps engage prospects most effectively and which might need improvement, helping you refine your sequence over time and make data-driven decisions.


In case of any questions or assistance needed, feel free to reach out to our team at [email protected] 🙌

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