When building lead lists, you can improve relevance by focusing on professionals who already follow companies similar to yours. One effective way to do this is by temporarily switching the company mentioned on your LinkedIn profile.
Start by selecting a company that operates in the same field as you – for example, a competitor or a complementary business. Once this company is selected, open the Sales Navigator search and apply a filter 'Following your company' to view people who follow that organization. This allows you to see professionals who have already shown interest in similar products, services, or topics.
From there, you can further refine the list using additional filters such as role, seniority, location, or industry. The result is a highly relevant audience that’s already aligned with your market.
These profiles can then be added to Dripify and used in sequences designed for follower-based outreach, combining light engagement and personalized messaging to start more meaningful conversations.